• ISBN13: 9781591842941
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Reviews:

“Vic Johnson’s tried and true methods will expand your vision, invigorate your imagination 
and set you on the path to living the life you dream.”

~ Jim Rohn, America’s Foremost Business Philospher

“1 chapter into the book and already I have made a ‘dream list.’ I am looking forward to doing the other 12 action steps in the book. I find that when an author has you take action steps, you're no longer just reading a book, you are taking a class. A course if you will.”

~ Amazon reader review

“Vic's writing style has a way of taking timeless wisdom and putting it in words that are down-to-earth and easy to understand.”

~ Amazon reader review

"This book contains no "fluff". Vic Johnson brings information together from many sources and he tells it like it is. Each chapter has action steps to reinforce the ideas as you learn them."

~ Amazon reader review

Description:

Are you ready to achieve virtually anything you want, even if you’ve failed at every goal you’ve ever set?

These 13 “secrets” are the proven formula used by world-class achievers across the ages.

We live in a time where many people have lost touch with the qualities that produce extraordinary lives. Imagination, ingenuity, drive, and a no-fear, no-quitters allowed mentality often seem to be disappearing from our culture and our world.

This is a book for everyone who has ever had a dream. This book will teach you how to set goals and achieve that dream, step-by-step and day-by-day.
You’ll discover some great news! If you’ve been struggling, if you’ve ever felt like you were going “nowhere fast,” you’ll learn that it’s not because there’s something intrinsically wrong with you.

You’ll learn, instead, that it has a lot to do with ways of thinking that you’ve adopted in the past. This is great news because you can change the way you think, speak, and act.

Success isn’t the result of winning some sort of lottery. It’s the result of applying the right principles with the right action and the right mindset.
Do you feel like you’re stuck? Do you feel like you’ve been watching life pass you by? Then this book is written with you in mind.

About the Author

Despite being totally unknown in the personal development industry when he launched his first website in 2001, Vic Johnson has gone on to become an international expert in goal setting and host of the popular TSTN show Goals 2 Go. He is also the Founder of Goals2Go.com .

Evicted from his home in 1996 and his last car lost to repossession a year later, his story has become an oft-quoted source of inspiration to the more than 300,000 subscribers he serves worldwide. He is the author of the bestselling book Day by Day with James Allen and has appeared in numerous video programs with Bob Proctor, Jim Rohn, Brian Tracy, Denis Waitley and Mark Victor Hansen.

*** Includes an offer for a free goal setting worksheet and video ***

Reviews:

“Vic Johnson’s tried and true methods will expand your vision, invigorate your imagination 
and set you on the path to living the life you dream.”

~ Jim Rohn, America’s Foremost Business Philospher

“1 chapter into the book and already I have made a ‘dream list.’ I am looking forward to doing the other 12 action steps in the book. I find that when an author has you take action steps, you're no longer just reading a book, you are taking a class. A course if you will.”

~ Amazon reader review

“Vic's writing style has a way of taking timeless wisdom and putting it in words that are down-to-earth and easy to understand.”

~ Amazon reader review

"This book contains no "fluff". Vic Johnson brings information together from many sources and he tells it like it is. Each chapter has action steps to reinforce the ideas as you learn them."

~ Amazon reader review

Description:

Are you ready to achieve virtually anything you want, even if you’ve failed at every goal you’ve ever set?

These 13 “secrets” are the proven formula used by world-class achievers across the ages.

We live in a time where many people have lost touch with the qualities that produce extraordinary lives. Imagination, ingenuity, drive, and a no-fear, no-quitters allowed mentality often seem to be disappearing from our culture and our world.

This is a book for everyone who has ever had a dream. This book will teach you how to set goals and achieve that dream, step-by-step and day-by-day.
You’ll discover some great news! If you’ve been struggling, if you’ve ever felt like you were going “nowhere fast,” you’ll learn that it’s not because there’s something intrinsically wrong with you.

You’ll learn, instead, that it has a lot to do with ways of thinking that you’ve adopted in the past. This is great news because you can change the way you think, speak, and act.

Success isn’t the result of winning some sort of lottery. It’s the result of applying the right principles with the right action and the right mindset.
Do you feel like you’re stuck? Do you feel like you’ve been watching life pass you by? Then this book is written with you in mind.

About the Author

Despite being totally unknown in the personal development industry when he launched his first website in 2001, Vic Johnson has gone on to become an international expert in goal setting and host of the popular TSTN show Goals 2 Go. He is also the Founder of Goals2Go.com .

Evicted from his home in 1996 and his last car lost to repossession a year later, his story has become an oft-quoted source of inspiration to the more than 300,000 subscribers he serves worldwide. He is the author of the bestselling book Day by Day with James Allen and has appeared in numerous video programs with Bob Proctor, Jim Rohn, Brian Tracy, Denis Waitley and Mark Victor Hansen.

*** Includes an offer for a free goal setting worksheet and video ***

Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read "The Personal MBA". Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. "The Personal MBA" distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue. This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.

Just a century ago, cheese was still a relatively regional and European phenomenon, and cheese making techniques were limited by climate, geography, and equipment. But modern technology along with the recent artisanal renaissance has opened up the diverse, time-honored, and dynamic world of cheese to enthusiasts willing to take its humble fundamentals—milk, starters, coagulants, and salt—and transform them into complex edibles. 

Artisan Cheese Making at Home is the most ambitious and comprehensive guide to home cheese making, filled with easy-to-follow instructions for making mouthwatering cheese and dairy items. Renowned cooking instructor Mary Karlin has spent years working alongside the country’s most passionate artisan cheese producers—cooking, creating, and learning the nuances of their trade. She presents her findings in this lavishly illustrated guide, which features more than eighty recipes for a diverse range of cheeses: from quick and satisfying Mascarpone and Queso Blanco to cultured products like Crème Fraîche and Yogurt to flavorful selections like Saffron-Infused Manchego, Irish-Style Cheddar, and Bloomy Blue Log Chèvre. 

Artisan Cheese Making at Home begins with a primer covering milks, starters, cultures, natural coagulants, and bacteria—everything the beginner needs to get started. The heart of the book is a master class in home cheese making: building basic skills with fresh cheeses like ricotta and working up to developing and aging complex mold-ripened cheeses. Also covered are techniques and equipment, including drying, pressing, and brining, as well as molds and ripening boxes. Last but not least, there is a full chapter on cooking with cheese that includes more than twenty globally-influenced recipes featuring the finished cheeses, such as Goat Cheese and Chive Fallen Soufflés with Herb-Citrus Vinaigrette and Blue Cheese, Bacon, and Pear Galette. 

Offering an approachable exploration of the alchemy of this extraordinary food, Artisan Cheese Making at Home proves that hand-crafting cheese is not only achievable, but also a fascinating and rewarding process.

Featured Recipe: Brew-Curds Cheddar
Makes: 2 pounds

Milk: Pasteurized whole cow’s milk

Start to Finish: 4 to 6 weeks: about 5 hours to make the cheese; 13 hours to press; 1 to 2 days to dry; 4 to 6 weeks to age

Ingredients
2 gallons pasteurized whole cow’s milk
1/2 teaspoon Meso II powdered mesophilic starter culture
1/4 teaspoon liquid annatto diluted in 1/4 cup cool nonchlorinated water (optional)
1/2 teaspoon calcium chloride diluted in 1/4 cup cool nonchlorinated water
1/2 teaspoon liquid rennet diluted in 1/4 cup cool nonchlorinated water
One 12-ounce bottle dark ale or stout at room temperature
1 tablespoon kosher salt (preferably Diamond Crystal brand) or cheese salt

Instructions
1. Heat the milk in a nonreactive 10-quart stockpot set in a 98°F water bath over low heat. Bring the milk to 88°F over 10 minutes. Turn off the heat.

2. Sprinkle the starter over the milk and let it rehydrate for 5 minutes. Mix well using a whisk in an up-and-down motion. Cover and maintain 88°F, letting the milk ripen for 45 minutes. Add the annatto, if using, and gently whisk in for 1 minute. Add the calcium chloride and gently whisk in for 1 minute, and then incorporate the rennet in the same way. Cover and let sit, maintaining 88°F for 30 to 45 minutes, or until the curds give a clean break.

3. Still maintaining 88°F, cut the curds into 1/2-inch pieces and let sit for 5 minutes. Over low heat, slowly bring the curds to 102°F over 40 minutes. Stir continuously to keep the curds from matting together; they will release whey, firm up slightly, and shrink to the size of peanuts.

4. Once the curds are at 102°F, turn off the heat, maintain the temperature, and let the curds rest undisturbed for 30 minutes; they will sink to the bottom.

5. Place a strainer over a bowl or bucket large enough to capture the whey. Line it with damp butter muslin and ladle the curds into it. Let drain for 10 minutes, or until the whey stops dripping. Reserve one-third of the whey and return it to the pot.

6. Return the whey in the pot to 102°F. Place the curds in a colander, set the colander over the pot, and cover. Carefully maintaining the 102°F temperature of the whey, wait 10 minutes for the curds to melt into a slab. Flip the slab of curds, and repeat every 15 minutes for 1 hour. The curds should maintain a 95°F to 100°F temperature from the heated whey below and continue to expel whey into the pot. After 1 hour, the curds will look shiny and white, like poached chicken.

7. Transfer the warm slab of curds to a cutting board and cut into 2 by 1/2-inch strips, like French fries. Place the warm strips in a bowl and cover completely with the brew. Soak for 45 minutes. Drain and discard the brew. Sprinkle the salt over the curds and gently toss to mix.

8. Line an 8-inch tomme mold with damp cheesecloth. Pack the drained curds into the mold, cover with the cloth tails, set the follower on top, and press at 8 pounds for 1 hour. Remove the cheese from the mold, unwrap, flip, and redress, then press at 10 pounds for 12 hours.

9. Remove the cheese from the mold and cloth and pat dry. Air-dry on a cheese mat at room temperature for 1 to 2 days, or until the surface is dry to the touch.

10. Wax the cheese (see page 28) and ripen at 50°F to 55°F and 85 percent humidity for 4 to 6 weeks, flipping the cheese daily for even ripening.

We've all had classmates who seemed to sail through difficult tests without doing a lot of preparation, and we've all had classmates who studied for hours every day and still didn't see the results they deserved. Have you ever wondered why those things happen?



This book helps answer that question.



In Test-Taking Strategies: Tips From A World-Class Tutor, Mike Barrett lays out his philosophy on test preparation, not only for standardized tests (like the SAT, PSAT, ACT, LSAT, GRE, GMAT, and so on) but also for classroom tests from high school through graduate school.



The book does not contain the specific strategies found in Barrett's online video courses. Instead, it explains the types of things Barrett considered when devising those strategies, so that readers can understand how to find their own strategies for any kind of test, from standardized tests like the SAT and ACT to random pop-quizzes in history class.



Barrett covers everything from tell-tale answer-choice relationships in multiple-choice questions to essay-writing strategies that will help you figure out how your individual teachers want your responses to be phrased, and more. Readers of advance copies said they had been previously unaware there could be so many angles to consider in the testing process.



Test-Taking Strategies: Tips From A World-Class Tutor is a must-read if you feel that "being a poor test-taker" is keeping you from the grades and standardized test scores you deserve, whether you're a freshman in high school or a 1L in law school. The book reads fairly quickly, but it's packed with tactics and advice. You'll surely want to consult it repeatedly throughout your education.

We've all had classmates who seemed to sail through difficult tests without doing a lot of preparation, and we've all had classmates who studied for hours every day and still didn't see the results they deserved. Have you ever wondered why those things happen?



This book helps answer that question.



In Test-Taking Strategies: Tips From A World-Class Tutor, Mike Barrett lays out his philosophy on test preparation, not only for standardized tests (like the SAT, PSAT, ACT, LSAT, GRE, GMAT, and so on) but also for classroom tests from high school through graduate school.



The book does not contain the specific strategies found in Barrett's online video courses. Instead, it explains the types of things Barrett considered when devising those strategies, so that readers can understand how to find their own strategies for any kind of test, from standardized tests like the SAT and ACT to random pop-quizzes in history class.



Barrett covers everything from tell-tale answer-choice relationships in multiple-choice questions to essay-writing strategies that will help you figure out how your individual teachers want your responses to be phrased, and more. Readers of advance copies said they had been previously unaware there could be so many angles to consider in the testing process.



Test-Taking Strategies: Tips From A World-Class Tutor is a must-read if you feel that "being a poor test-taker" is keeping you from the grades and standardized test scores you deserve, whether you're a freshman in high school or a 1L in law school. The book reads fairly quickly, but it's packed with tactics and advice. You'll surely want to consult it repeatedly throughout your education.

Peter Reinhart's Artisan Breads Every Day distills the renowned baking instructor' s professional techniques down to the basics, delivering artisan bread recipes that anyone with flour and a fridge can make and bake with ease.

Reinhart begins with the simplest French bread, then moves on to familiar classics such as ciabatta, pizza dough, and soft sandwich loaves, and concludes with fresh specialty items like pretzels, crackers, croissants, and bagels. Each recipe is broken into "Do Ahead" and "On Baking Day" sections, making every step--from preparation through pulling pans from the oven–a breeze, whether you bought your loaf pan yesterday or decades ago. These doughs are engineered to work flawlessly for busy home bakers: most require only a straightforward mixing and overnight fermentation. The result is reliably superior flavor and texture on par with loaves from world-class artisan bakeries–and all with little hands-on time.

America's favorite baking instructor and innovator Peter Reinhart offers new time-saving techniques accompanied by full-color, step-by-step photos throughout so that in no time you'll be producing fresh batches of: Sourdough Baguettes • 50% and 100% Whole Wheat Sandwich Loaves • Soft and Crusty Cheese Bread • English Muffins • Cinnamon Buns • Panettone • Hoagie Rolls • Chocolate Cinnamon Babka • Fruit-Filled Thumbprint Rolls • Danish • Best-Ever Biscuits

Best of all, these high-caliber doughs improve with a longer stay in the fridge, so you can mix once, then portion, proof, and bake whenever you feel like enjoying a piping hot treat.


From the Hardcover edition.

Peter Reinhart's Artisan Breads Every Day distills the renowned baking instructor' s professional techniques down to the basics, delivering artisan bread recipes that anyone with flour and a fridge can make and bake with ease.

Reinhart begins with the simplest French bread, then moves on to familiar classics such as ciabatta, pizza dough, and soft sandwich loaves, and concludes with fresh specialty items like pretzels, crackers, croissants, and bagels. Each recipe is broken into "Do Ahead" and "On Baking Day" sections, making every step--from preparation through pulling pans from the oven–a breeze, whether you bought your loaf pan yesterday or decades ago. These doughs are engineered to work flawlessly for busy home bakers: most require only a straightforward mixing and overnight fermentation. The result is reliably superior flavor and texture on par with loaves from world-class artisan bakeries–and all with little hands-on time.

America's favorite baking instructor and innovator Peter Reinhart offers new time-saving techniques accompanied by full-color, step-by-step photos throughout so that in no time you'll be producing fresh batches of: Sourdough Baguettes • 50% and 100% Whole Wheat Sandwich Loaves • Soft and Crusty Cheese Bread • English Muffins • Cinnamon Buns • Panettone • Hoagie Rolls • Chocolate Cinnamon Babka • Fruit-Filled Thumbprint Rolls • Danish • Best-Ever Biscuits

Best of all, these high-caliber doughs improve with a longer stay in the fridge, so you can mix once, then portion, proof, and bake whenever you feel like enjoying a piping hot treat.


From the Hardcover edition.

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman

Love, Joy, Authenticity, and Soul:

Building Winning Businesses in the

New Age of Transcendence

• Why today’s most humane companies are blowing away the S&P 500 averages

• Increasing “share of heart”: delivering the emotional, experiential, and social value your stakeholders are demanding

• 30 powerful case studies, including CarMax^®, Timberland^™, Jordan’s Furniture, Trader Joe’s, Wegmans, and Toyota^™

Today’s best companies get it. From Costco^® to Commerce Bank, Wegmans to Whole Foods^®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great–truly great–this is your blueprint.

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value—not just profits.

Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA^®, Commerce Bank and Costco^®, Wegmans and Whole Foods^®: how they earn the powerful loyalty and affection that enables truly breathtaking performance.

This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Foreword     xv

Prologue      A Whole New World         xxi

Chapter 1    It’s Not Share of Wallet Anymore; It’s Share of Heart       1

Chapter 2    New Age, New Rules, New Capitalism  23

Chapter 3    The Chaotic Interregnum 49

Chapter 4    Employees—The Decline and Fall of Human Resources      65

Chapter 5    Customers—The Power of Love 97

Chapter 6    Investors—Reaping What FoEs Sow    125

Chapter 7    Partners—Elegant Harmonies     145

Chapter 8    Society—The Ultimate Stakeholder      171

Chapter 9    Culture—The Secret Ingredient   197

Chapter 10  Lessons Learned    235

Chapter 11  Crossing Over to the Other Side 253

Acknowledgments  273

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

• Leadership
• Marketing
• Money
• Management
• Lead Conversion
• Lead Generation
• Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

What's the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world?s best customer service providers.